2012 legacy for disabled people: inclusive and accessible business
Improving messages to SMEs: the case for the disabled customer.
A new report for the Department for Business Innovation and Skills in GB sets out the economic and business case for business to be more inclusive.
This report was produced by Atkins Limited for the Office for Disability Issues for the specific purpose of providing consultancy advice on improving messages and communications to SMEs.
According to the report:
“Disabled consumers are a sizeable yet poorly addressed segment of the consumer market worth £80 billion p.a. 1 [in GB]. For an average business disabled customers may account for up to 20% of the customer base. The risk of losing custom to a more accessible competitor is high as consumer experiences of disabled people affect the choices of families and friends.”
The market may be smaller than in GB but the principles are the same and we think that businesses here might be interested in applying the lessons learned:
