How should we introduce a dress code policy?

“Much of our business is public facing and the corporate image we project in dealing with customers is very important. We want to introduce a dress code policy to ensure high standards are maintained – what issues should we look out for?”

Dress codes are often used in the workplace and there are many reasons for an employer to have one, including communicating corporate image. If employees are in an area where they are meeting others and therefore represent the “public face” of the employer, then it is in order for the employer to have a dress code that directs employees to dress in a certain way.

When considering the introduction of a dress code in the workplace, particularly where such a