We have over the last two years begun to use Twitter and Facebook as a big communication tool with our customers, with live chat going on around specified events. We issued a policy for staff with guidelines last year and there was much debate as to what the organisation could do with regards to staff and their private use of Facebook or Twitter accounts when interacting with other users around public forum debates regarding our business. Some felt that staff should clearly identify that they were staff, others felt that as they were private accounts and they were acting as private individuals, they did not need to do this. Another suggestion was that staff could not participate in any Facebook/Twitter interactions if it concerned our business. From the HR perspective, we felt there were potential infringements of staff individual rights outside of work. I would very much welcome guidance on this.Posted in : First Tuesday Q&A ROI on 3 April 2012 Issues covered:
There has been a huge explosion in recent years in the use of social media. Many companies are tapping into social media resources such as Twitter and Facebook as communication and marketing tools to reach existing and potential customers and are actively encouraging their employees to interact with customers in this way. While there are undoubtedly many advantages for companies in using social media for business purposes, there is also potential for inappropriate usage by employees to adversely impact on a company’s business. For that reason, employers are encouraged to introduce policies in relation to social media usage or to incorporate social media usage into existing internet and
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Back to Q&A's This article is correct at 02/09/2015
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